I created and tested a new version of Etesie with Micha. The test showed that there is still a lot to improve.
The main idea of the new Etesie is to help product owners define their product’s brand identity. It does this by asking simple questions that owners can answer easily, because they usually already know the answers. Based on those answers, Etesie builds the brand identity: visual style, tone of voice, positioning, and more.
My main mistake was that at some point I dug too deep into UI details and forgot about the main points: the questions and the preview. These points create the whole experience in Etesie; the rest is secondary.
But after our discussion, my next steps are clear. I already have some idea of how to make it more fun and easier to consume.